About Wholesome New Zealand

Wholesome NZ was formed by a small dedicated group of New Zealand’s most experienced egg farmers and marketers.

They combined their talents to provide an avenue for farmers to sell their eggs through and to stand up against the corporates in the marketplace.

This joint approach is the key reason why Wholesome NZ has been so successful.  Wholesome NZ specialise in cage free and colony cage free eggs.


We provide exceptional and tailored services to more than 300 supermarkets nationwide covering the length and breadth of New Zealand.


Market leader in the premium Barn, Free Range and Organic egg segments.

Our products meet the highest production standards and generate consistent high demand.


With warehouses in Auckland, Hamilton, Wellington, Whanganui and Christchurch, our operation and field teams will always make sure your shelves are full and well looked after.


Growing the cage free and colony cage free egg category is our main focus and you can rely on our brands to attract shoppers interest.

Point of difference

The largest selection of cage free and colony cage free brands in the egg industry, including Organic certified and SPCA approved Barn and Free Range eggs.

Exclusive brand sponsorship with the Breast Cancer Foundation NZ.

Wide range of pack sizes to suit the demographics of your store.

On-going promotional support at store level, from spot deals to fortnightly

promo schedules.

Exclusive supply to Foodstuffs and Progressive stores.


7 days delivery and merchandising, full credits, category and ranging reviews,

full colour and imaged planograms.